The Current State of Advertising Ethics: Industry and Academic Perspectives

  title={The Current State of Advertising Ethics: Industry and Academic Perspectives},
  author={Minette E. Drumwright and P. E. Murphy},
  journal={Journal of Advertising},
  pages={108 - 83}
  • Minette E. Drumwright, P. E. Murphy
  • Published 2009
  • Business
  • Journal of Advertising
  • Given the dynamic change and radical transformation of the advertising industry, we interviewed industry and academic leaders to seek their perspectives on the current state of advertising ethics. We also analyzed advertising agency Web sites, reviewed advertising textbooks, and surveyed the academic literature. We distinguish the ethics of the advertising message from the ethics of the advertising agency business. New and perplexing ethical issues related to advertising messages have emerged… CONTINUE READING
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