The Culture and Business of Cross-Media Productions

  title={The Culture and Business of Cross-Media Productions},
  author={Espen Aarseth},
  journal={Popular Communication},
  pages={203 - 211}
Risk-adverse producers and investors seek to capitalize on marketing by co-launching concepts through multiple media: the game, film, novel, animated movie, T-shirt, action figure, perfume, amusement park ride, and so on. In this article, I explore the relation between such media content and cross-media production. Furthermore, I critically discuss the implications for cultural theory and present a model of cross-media content transfer. The model shows what must be left behind in content… 
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