The Cultural Logic of Media Convergence

  title={The Cultural Logic of Media Convergence},
  author={Henry Jenkins},
  journal={International Journal of Cultural Studies},
  pages={33 - 43}
  • Henry Jenkins
  • Published 1 March 2004
  • Sociology
  • International Journal of Cultural Studies
Responding to the contradictory nature of our current moment of media change, this article will sketch a theory of media convergence that allows us to identify major sites of tension and transition shaping the media environment for the coming decade. Media convergence is more than simply a technological shift. Convergence alters the relationship between existing technologies, industries, markets, genres and audiences. 
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