The Cultivation of an Australian Identity: New Insights into Public Relations at General Motors-Holden in the Interwar Era

@article{Fahey2019TheCO,
  title={The Cultivation of an Australian Identity: New Insights into Public Relations at General Motors-Holden in the Interwar Era},
  author={J. Fahey},
  journal={Australian Historical Studies},
  year={2019},
  volume={50},
  pages={483 - 502}
}
  • J. Fahey
  • Published 2019
  • Political Science
  • Australian Historical Studies
  • This article examines the role of public relations in aiding the growth of General Motors-Holden during the interwar period. Drawing extensively on the Holden archives, the article highlights attempts by Australian management to adapt public relations practices to local conditions. This meant tying the firm to the national story, softening its American image and placing General Motors-Holden at the forefront of capitalist development in Australia. Ultimately, this article challenges prevailing… CONTINUE READING

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