The Crowd on the Assembly Line: Designing Tasks for a Better Crowdsourcing Experience

@inproceedings{Moussawi2013TheCO,
  title={The Crowd on the Assembly Line: Designing Tasks for a Better Crowdsourcing Experience},
  author={Sara Moussawi and Marios Koufaris},
  booktitle={ICIS},
  year={2013}
}
Leveraging crowd potentials through low paid crowdsourcing micro-tasks has attracted great attention in the last decade as it proves to be a powerful new paradigm to get large amounts of work done quickly. A main challenge for crowdsourcers has been to design tasks that trigger optimum outputs from the crowd while providing crowdsourcees with an experience that would attract them to the platform in the future. Drawing mainly from expectancy theory and the motivation through design of work model… CONTINUE READING