The Credibility Divide: Reader Trust of Online Newspapers and Blogs

  • L ITERATURE R EVIEW Credibility
  • Published 2013


If news organizations hope to keep readers, they must remain credible in the eyes of media consumers. This study considers how different online news formats can affect the perceived credibility of a news medium. Three news media were considered: online newspaper, journalist blog, non-journalist blog. Using an experiment, the researchers studied the effects… (More)

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