• Business
  • Published 1990

The Costly Bargain of Trade Promotion

@inproceedings{Buzzell1990TheCB,
  title={The Costly Bargain of Trade Promotion},
  author={Robert D. Buzzell and John A. Quelch and Walter J. Salmon},
  year={1990}
}
35 Citations
4 Highly Influenced Papers
19 Cite Background
2 Cite Methods

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