Corpus ID: 197633124

The Cost of Reading Privacy Policies

  title={The Cost of Reading Privacy Policies},
  author={A. M. McDonald and L. Cranor},
  • A. M. McDonald, L. Cranor
  • Published 2009
  • Companies collect personally identifiable information that website visitors are not always comfortable sharing. One proposed remedy is to use economics rather than legislation to address privacy risks by creating a marketplace for privacy where website visitors would choose to accept or reject offers for small payments in exchange for loss of privacy. The notion of micropayments for privacy has not been realized in practice, perhaps because advertisers might be willing to pay a penny per name… CONTINUE READING

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