The Cost of Doing Femininity: Gendered Disparities in Pricing of Personal Care Products and Services

  title={The Cost of Doing Femininity: Gendered Disparities in Pricing of Personal Care Products and Services},
  author={Megan Duesterhaus and Liz Grauerholz and R Weichsel and Nicholas A. Guittar},
  journal={Gender Issues},
Economic discrimination has been a major focus of gender research for the past several decades and such studies reveal a persistent gender wage gap. This study examines another aspect of the interaction between gender and the economy that has been largely ignored by social scientists—gender-based disparities in the cost of goods and services in the personal care industry. We examine prices charged for personal care products and services that are targeted toward women or men and find that women… 
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