The Configuration Approach to the Strategic Management of Small and Medium-Sized Enterprises

@inproceedings{Mugler2005TheCA,
  title={The Configuration Approach to the Strategic Management of Small and Medium-Sized Enterprises},
  author={Josef Mugler},
  year={2005}
}
  • Josef Mugler
  • Published 2005
The configuration approach to the strategic management of small and mediumsized enterprises (SMEs) is presented as an alternative to the traditional approach of industrial economics. The configuration approach combines the traditional market-based view with a resource-based view of strategic management theory, stimulates the consideration of… CONTINUE READING