The Concept of Maintaining Face in Global Virtual Teams

This study takes a new approach to studying global virtual team (GVT) leadership by applying Goffman's dramaturgical view, specifically the concept of "maintaining face," focusing on roles and rituals in GVTs. We argue that one main task of a GVT leader in ensuring team effectiveness is to create an environment in which team members can maintain face (i.e… CONTINUE READING

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