The Competitiveness of Marketing in the SME of the Commercial and Services Sector In Latin America: Comparative Mexico-Brazil-Colombia

@article{LariosGmez2019TheCO,
  title={The Competitiveness of Marketing in the SME of the Commercial and Services Sector In Latin America: Comparative Mexico-Brazil-Colombia},
  author={Emigdio Larios-G{\'o}mez},
  journal={Espirales Revista Multidisciplinaria de investigaci{\'o}n},
  year={2019}
}
This is an empirical research studio, conclusive-quantitative approach of a transversal and non-experimental, based on a survey with three samples integrated by Micro and Small Enterprises (MSE) of Celaya (Guanajuato) in Mexico, of Piracicaba (São Paulo) in Brazil and of Bogota in Colombia. Each sample was for convenience of 14 companies for each country. The objective was identify the differences in the value of the Technology marketing knowledge to through the tacit and explicit transfer of… 

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