The Commodification of Spectacle: Spectators, Sponsors and the Outlaw Biker Diegesis at Sturgis

@article{Krier2016TheCO,
  title={The Commodification of Spectacle: Spectators, Sponsors and the Outlaw Biker Diegesis at Sturgis},
  author={Daniel Krier and William Swart},
  journal={Critical Sociology},
  year={2016},
  volume={42},
  pages={11 - 32}
}
This article conceptualizes economies of spectatorship through a case study of the Sturgis Motorcycle Rally (SMR). Economies of spectatorship produce spectacular diegeses as commodities sold to spectators and sponsors. They develop through a dialectical process of progressive decontextualization as their diegeses are cross-marketed with discrepant products and services to reach new markets. Progressive decontextualization leads to diegetic incoherence that threatens the realization of profit… 
9 Citations

Figures and Tables from this paper

Trumping the Uber-Sport Assemblage
This chapter illustrates how the uber-sport assemblage is complexly interrelated with both the neoliberal and Trump assemblages, and so contributes to the instantiation of Trumpism. The
Making a Killing: On Race, Ritual, and (Re)Membering in Digital Culture
Abstract: This paper investigates cultural, social, and technological issues created by the increasingly widespread circulation of digital records documenting the deaths of black Americans in the
Assembling Uber-Sport
This chapter furthers the conceptualizing if uber-sport through recourse to Mandel and Jameson’s understanding of late capitalism, in conjunction with Debord’s theory of the society of the spectacle.
Edgework, Fun, and Identification in a Recreational Subculture: Street BMX Riders
The sociological study of risk-taking behavior is a relatively recent development. Lyng (1990) and others have developed the field of edgework, or the “sociology of risk-taking.” In this study, we
Trophies of Surplus Enjoyment
Megaspectacles are theorized as markets for a special economic object: trophies of surplus enjoyment. Attendees at megaspectacles were found to focus their activity upon trophy markets, trophy
Outlaws and Supporters
  • T. Kuldova
  • Education
    How Outlaws Win Friends and Influence People
  • 2019
This chapter, Outlaws and Supporters, briefly introduces the phenomenon of outlaw motorcycle clubs, as well as the methodological tenets of the study. It argues that scholars have so far ignored the
A consumption timecycle: contextually situated and temporally recurring experiences
Temporal consumption experiences have been conceptualised as universal, subjective or practice-based experiences. Little research, though, addresses such experiences in conjunction with the repeated
A Brand Named ‘Shatta’: Self-Branding in Global Enterprise Culture
  • S. Bonsu
  • Business
    Palgrave Studies of Marketing in Emerging Economies
  • 2021

References

SHOWING 1-10 OF 94 REFERENCES
Marketing Mardi Gras: Commodification, Spectacle and the Political Economy of Tourism in New Orleans
Recent urban scholarship on the rise of the tourism industry, place marketing and the transformation of cities into entertainment destinations has been dominated by four major themes: the primacy of
Commodity Activism: Cultural Resistance in Neoliberal Times
This collection on how the act of consumption can be understood as a form of social activism at a time when the deregulated market dominates the power of the state is a unique addition to the recent
Inside Shock Music Carnival: Spectacle as Contested Terrain
This paper is based on a four-year concert fieldwork study of some of the most transgressive, shocking, and otherwise explicitly carnivalesque bands increasingly making it into the mainstream (e.g.,
Commodification and Popular Imagery of the Biker in American Culture
increasingly thought of American society as a consumer culture, in which purchasing goods, more than producing them, defines social relations. As such, consumption is intrinsically linked to the
Comments on the Society of the Spectacle
First published in 1967, Guy Debord's stinging revolutionary critique of contemporary society, The Society of the Spectacle has since acquired a cult status. Credited by many as being the inspiration
The sublime object of ideology
In this provocative and original work, Slavoj Zizek takes a look at the question of human agency in a postmodern world. From the sinking of the Titanic to Hitchcock's Rear Window, from the operas of
The Cult of Exchange Value and the Critical Theory of Spectacle
ion; the extent to which exchange value has become literally disembodied or spectral. As money becomes increasingly abstract its fetish power is magnified: “When, in a decade or so, money will
Liberatory Postmodernism and the Reenchantment of Consumption
In this article, we elaborate on various key ideas about consumption and consumer from a theoretical position that we have labeled "liberatory postmodernism." By unmasking the limitations of
Alienation and the carnivalization of society
Section 1: Alienation in Modern Mass Society: Its Consequences in Producing Post-Modernity That Is Increasingly Similar to Pre-Modernity 1. The Rise of the Nazis as an Example of Sadistic Carnival
...
1
2
3
4
5
...