The Commodification of Spectacle: Spectators, Sponsors and the Outlaw Biker Diegesis at Sturgis
@article{Krier2016TheCO, title={The Commodification of Spectacle: Spectators, Sponsors and the Outlaw Biker Diegesis at Sturgis}, author={Daniel Krier and William Swart}, journal={Critical Sociology}, year={2016}, volume={42}, pages={11 - 32} }
This article conceptualizes economies of spectatorship through a case study of the Sturgis Motorcycle Rally (SMR). Economies of spectatorship produce spectacular diegeses as commodities sold to spectators and sponsors. They develop through a dialectical process of progressive decontextualization as their diegeses are cross-marketed with discrepant products and services to reach new markets. Progressive decontextualization leads to diegetic incoherence that threatens the realization of profit…
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