Corpus ID: 106888531

The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink

@inproceedings{Blanding2010TheCM,
  title={The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink},
  author={M. Blanding},
  year={2010}
}
  • M. Blanding
  • Published 2010
  • Engineering
  • Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well-making it one of the most profitable companies on the planet and "Coca-Cola" the world's second- most recognized word after "hello." However, as the company expands its reach into both domestic and foreign markets, an increasing number of the… CONTINUE READING