The Choice between a Fivepoint and a Ten-point Scale in the Framework of Customer Satisfaction Measurement

@article{Coelho2007TheCB,
  title={The Choice between a Fivepoint and a Ten-point Scale in the Framework of Customer Satisfaction Measurement},
  author={Pedro Sim{\~o}es Coelho and Susana Pereira Esteves},
  journal={International Journal of Market Research},
  year={2007},
  volume={49},
  pages={313 - 339}
}
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