The Charlie Sheen Effect on Rapid In-home Human Immunodeficiency Virus Test Sales

  title={The Charlie Sheen Effect on Rapid In-home Human Immunodeficiency Virus Test Sales},
  author={Jon-Patrick Allem and Eric Craig Leas and Theodore L. Caputi and Mark Dredze and Benjamin M. Althouse and Seth M. Noar and John W. Ayers},
  journal={Prevention Science},
One in eight of the 1.2 million Americans living with human immunodeficiency virus (HIV) are unaware of their positive status, and untested individuals are responsible for most new infections. As a result, testing is the most cost-effective HIV prevention strategy and must be accelerated when opportunities are presented. Web searches for HIV spiked around actor Charlie Sheen’s HIV-positive disclosure. However, it is unknown whether Sheen’s disclosure impacted offline behaviors like HIV testing… 

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