The Categorical Imperative: Securities Analysts and the Illegitimacy Discount

@article{Zuckerman1999TheCI,
  title={The Categorical Imperative: Securities Analysts and the Illegitimacy Discount},
  author={E. Zuckerman},
  journal={American Journal of Sociology},
  year={1999},
  volume={104},
  pages={1398 - 1438}
}
  • E. Zuckerman
  • Published 1999
  • Economics
  • American Journal of Sociology
  • This article explores the social processes that produce penalties for illegitimate role performance. It is proposed that such penalties are illuminated in markets that are significantly mediated by product critics. In particular, it is argued that failure to gain reviews by the critics who specialize in a product's intended category reflects confusion over the product's identity and that such illegitimacy should depress demand. The validity of this assertion is tested among public American… CONTINUE READING
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