The Case for the Plain Packaging of Tobacco Products

  title={The Case for the Plain Packaging of Tobacco Products},
  author={Becky Freeman and Simon Chapman and Matthew Rimmer},
  journal={Health Economics},
AIMS The Framework Convention on Tobacco Control (FCTC) requires nations that have ratified the convention to ban all tobacco advertising and promotion. In the face of these restrictions, tobacco packaging has become the key promotional vehicle for the tobacco industry to interest smokers and potential smokers in tobacco products. This paper reviews available research into the probable impact of mandatory plain packaging and internal tobacco industry statements about the importance of packs as… 

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