The Buywell Way: seven essential practices of a highly successful multi-channel e-tailer

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@article{Tate2005TheBW, title={The Buywell Way: seven essential practices of a highly successful multi-channel e-tailer}, author={Mary Tate and Beverley G. Hope and Brent Coker}, journal={Australasian J. of Inf. Systems}, year={2005}, volume={12} }