The Business Innovation of The Old Farmer's Almanac

@inproceedings{Shufen2015TheBI,
  title={The Business Innovation of The Old Farmer's Almanac},
  author={Liu Shufen},
  year={2015}
}
The Old Farmer's Almanac is the oldest continuously published periodical since 1792. The article introduces the retail,advertisement,and public relations of The Old Farmer's Almanac,and studies its innovation strategy: multi-media development,derivative products and brand strategy. The article also suggests business strategy of Chinese almanacs and yearbooks. 

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