The Brief Implicit Association Test 1

The Brief Implicit Association Test (BIAT) consists of 2 blocks of trials with the same 4 categories and stimulus-response mappings as the standard IAT, but with 1/3 the number of trials. Unlike the standard IAT, the BIAT focuses the subject on just 2 of each block’s 4 categories. Experiments 1 and 2 demonstrated that attitude BIATs had satisfactory… CONTINUE READING