The Book Publishing Industry

@inproceedings{Greco1996TheBP,
  title={The Book Publishing Industry},
  author={Albert N. Greco},
  year={1996}
}
  • Albert N. Greco
  • Published 1996
  • Computer Science
  • Chapter 1 Book Publishing: An Introduction Chapter 2 New Title Output, Book Categories and Prices, Economic Data, Sales, Returns, and the Channels of Distribution Chapter 3 The Development of Modern Book Publishing Companies: History and Analysis Chapter 4 Business Operations Chapter 5 The Editorial Process Chapter 6 Editors, Bok Acquisitions, production, Operations, and Costs Chapter 7 Marketing and Selling Books Chapter 8 The Book Publishing Confronts the Twenty-First Century's Challenges… CONTINUE READING

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