• DOI:10.1177/097492841006700105
Corpus ID: 153982857

The Bollywood in Indian and American Perceptions

@article{Matusitz2011TheBI,
  title={The Bollywood in Indian and American Perceptions},
  author={Jonathan Matusitz and Pam Payano},
  journal={India Quarterly},
  year={2011},
  volume={67},
  pages={65 - 77}
}

Jonathan Matusitz, Pam Payano

Published 2011

Political Science

India Quarterly

This analysis compares Indian and US perceptions of Bollywood. It is the first to provide such a comparison. Overall, the authors found that both Indian and US perceptions of Bollywood are positive and negative. On some dimensions, Indian and US perceptions differ sharply from each other; on other dimensions, a few similarities become apparent. Overall, Indian perceptions of Bollywood are both negative and positive. While their concept of Bollywood is perceived as demeaning, stereotyping of the… CONTINUE READING

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