The Bollywood in Indian and American Perceptions

  title={The Bollywood in Indian and American Perceptions},
  author={Jonathan Matusitz and Pam Payano},
  journal={India Quarterly},
  pages={65 - 77}
  • Jonathan Matusitz, Pam Payano
  • Published 2011
  • Political Science
  • India Quarterly
  • This analysis compares Indian and US perceptions of Bollywood. It is the first to provide such a comparison. Overall, the authors found that both Indian and US perceptions of Bollywood are positive and negative. On some dimensions, Indian and US perceptions differ sharply from each other; on other dimensions, a few similarities become apparent. Overall, Indian perceptions of Bollywood are both negative and positive. While their concept of Bollywood is perceived as demeaning, stereotyping of the… CONTINUE READING
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