The Bollywood in Indian and American Perceptions
@article{Matusitz2011TheBI, title={The Bollywood in Indian and American Perceptions}, author={Jonathan Matusitz and Pam Payano}, journal={India Quarterly}, year={2011}, volume={67}, pages={65 - 77} }
This analysis compares Indian and US perceptions of Bollywood. It is the first to provide such a comparison. Overall, the authors found that both Indian and US perceptions of Bollywood are positive and negative. On some dimensions, Indian and US perceptions differ sharply from each other; on other dimensions, a few similarities become apparent. Overall, Indian perceptions of Bollywood are both negative and positive. While their concept of Bollywood is perceived as demeaning, stereotyping of the…
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