The Bogus Pipeline : a New Paradigm for Measuring Affect and Attitude 1

@inproceedings{Jones2005TheBP,
  title={The Bogus Pipeline : a New Paradigm for Measuring Affect and Attitude 1},
  author={E. Elizabeth Jones and Harold Sigall},
  year={2005}
}
If subjects can be convinced that a physiological monitoring device is able to measure both the amplitude and direction of emotional response, their subsequent attempts to predict what the machine says about their attitudes should be uncontaminated by many of the biases that obscure paper-and-pencil measures. This assumes that subjects do not want to be… CONTINUE READING