The Belief in a Favorable Future

@article{Rogers2017TheBI,
  title={The Belief in a Favorable Future},
  author={Todd Rogers and D. Moore and M. Norton},
  journal={Psychological Science},
  year={2017},
  volume={28},
  pages={1290 - 1301}
}
People believe that future others’ preferences and beliefs will change to align with their own. People holding a particular view (e.g., support of President Trump) are more likely to believe that future others will share their view than to believe that future others will have an opposing view (e.g., opposition to President Trump). Six studies demonstrated this belief in a favorable future (BFF) for political views, scientific beliefs, and entertainment and product preferences. BFF is greater in… Expand

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