The Bachelor Pad as Cultural Icon Masculinity, Consumption and Interior Design in American Men's Magazines, 1930–65

  title={The Bachelor Pad as Cultural Icon Masculinity, Consumption and Interior Design in American Men's Magazines, 1930–65},
  author={Bill Osgerby},
  journal={Journal of Design History},
Focusing on the representation of domestic interiors in American men’s magazines during the mid-twentieth century, this article explores the history and signifi cance of the ‘bachelor pad’ as an icon of high-living modernity. Beginning with a consideration of Esquire magazine in the 1930s, attention is given to representations of the sleek, stylish bachelor apartment and its role as a totem of forward-looking and ‘liberated’ masculine consumerism. Depicted as a place where men could luxuriate… 
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