The BJP’s Fragile Mandate: Modi and Vote Mobilizers in the 2014 General Elections

  title={The BJP’s Fragile Mandate: Modi and Vote Mobilizers in the 2014 General Elections},
  author={Pradeep K. Chhibber and Susan L. Ostermann},
  journal={Studies in Indian Politics},
  pages={137 - 151}
It has become commonplace to attribute the BJP’s victory in the 2014 Indian general elections to Narendra Modi. In this article we unravel the Modi effect and argue that Modi’s success is tied to his ability to attract ‘vote mobilizers’—individuals who campaign for the party—to the BJP. In 2014, the BJP had more mobilizers than any other party. The BJP also had more vote mobilizers in 2014 than in 2004, while the Congress had fewer. However, these mobilizers, while capable of increasing both… 

Figures and Tables from this paper

The Modi-centric BJP 2014 election campaign: new techniques and old tactics

The 2014 election campaign of the BJP was unprecedented not only because, for the first time, a Chief Minister was the prime ministerial candidate of one of the national parties in the fray and tried

Indian elections 2014: explaining the landslide

This special issue examines the patterns, causes and consequences of India's 16th parliamentary elections. The 2014 elections broke records in terms of levels of voter participation, election

Change and continuity in Indian politics and the Indian party system

The 2014 Indian general election was notable due to a single party – the Bharatiya Janata Party – winning a majority of seats in Lok Sabha for the first time since 1984. The Congress, the other main

An Analysis of the 2019 Indian General Election : Transition in Political Landscape and Its Implications

The outcome of the 2019 Indian general election was unprecedented in many ways. For the first time in history, the Bharatiya Janata Party (BJP)-led government was re-elected. On the other hand,

Leader or Party? Personalization in Twitter Political Campaigns during the 2019 Indian Elections

It was found that the candidate of the incumbent right-wing Hindu nationalist party, the BJP, led by a popular and widely approved leader, Narendra Modi, were significantly more likely to run a leader-centric campaign than the candidates of the main opposition party,the INC.

The Rise of the Second Dominant Party System in India: BJP’s New Social Coalition in 2019

The social coalition that supported the Bharatiya Janata Party in 2019 mirrored the demographic profile of the Hindu society. The party made substantial gains among the lower castes, the poor, rural

Winning big: The political logic of winning elections with large margins in India

ABSTRACT Politicians winning elections with large margins of victory, beyond what is necessary to win electoral contests,what we term “winning big”, is a common, yet under-studied phenomenon across

Electoral Volatility and Turnout: Party Entry and Exit in Indian Elections

High levels of electoral volatility are common in new and developing-world democracies. In this article, we examine the implications of electoral volatility—more specifically, party entry and exit—on

The BJP’s 2019 election campaign: not business as usual

ABSTRACT Five aspects of the BJP's election campaign contributed to its success in 2019. The first is the personal appeal of the prime minister, which again played a major role, like it did in 2014,

Narendra Modi’s social media election campaign and India’s delegative democracy

ABSTRACT This paper qualitatively analyzes tweets sent by India’s Prime Minister Narendra Modi and responses to the tweets in the month leading up to his May 2019 electoral win. Several dominant



Principal State Level Contests and Derivative National Choices: Electoral Trends in 2004-09

Political choices in a national election increasingly derive from the competitive format, electoral cycle, political agenda, participatory pattern and social cleavages defined in state politics. In

Return of the ‘National’ in Indian Elections: When do National-level Factors Play a Role in Influencing the Outcomes of State Assembly Elections?

The outcome of the assembly elections held in November 2013 in Madhya Pradesh, Rajasthan, Chhattisgarh and Delhi could possibly be summarized in one sentence: Bharatiya Janata Party (BJP) retained

Dynastic parties

In the aftermath of the 2009 national elections in India a number of commentators observed that Indian party politics is a dynastic affair. Why is this the case? This paper claims that absence of a

Getting Out the Vote in Local Elections: Results from Six Door-to-Door Canvassing Experiments

Prior to the November 6, 2001 elections, randomized voter mobilization experiments were conducted in Bridgeport, Columbus, Detroit, Minneapolis, Raleigh, and St. Paul. Names appearing on official

Making Sense of the House: Explaining the Decline of the Indian Parliament amidst Democratization

Although the Indian Parliament has witnessed progressive democratization in terms of representation of various sections of society, it has declined as an effective institution of accountability.

The Presidentialization of Party Leadership? Evaluating Party Leadership and Party Government in the Democratic World

In this chapter, we seek to assess the nature of contemporary party leadership across the democratic world. We start by reviewing a number of well-known models of party organization with particular

Parties without partisans : political change in advanced industrial democracies


The Rise of Candidate-Centered Politics: Presidential Elections of the 1980s

In this book, Martin Wattenberg aims to offer an in-depth interpretation of the presidential elections of the 1980s, illuminating current theories of political behaviour and how they operate in

The Effects of Canvassing, Telephone Calls, and Direct Mail on Voter Turnout: A Field Experiment

We report the results of a randomized field experiment involving approximately 30,000 registered voters in New Haven, Connecticut. Nonpartisan get-out-the-vote messages were conveyed through personal

Peronism without Peron: Unions, Parties, and Democracy in Argentina

1. Peronism, party institutionalization, and democracy 2. Sectoral elites and political parties before Peron 3. Peronism and its legacy 4. Peronism, proscription, and the rise of Augusto Vandor 5.