The Australian cigarette brand as product, person, and symbol.

@article{Carter2003TheAC,
  title={The Australian cigarette brand as product, person, and symbol.},
  author={Stacy M Carter},
  journal={Tobacco control},
  year={2003},
  volume={12 Suppl 3},
  pages={iii79-86}
}
OBJECTIVE To examine, for dominant Australian cigarette brands, brand identity (overriding brand vision), brand positioning (brand identity elements communicated to the consumer), brand image (consumers' brand perceptions) and brand equity (financial value). DESIGN Tobacco industry documents, articles from retail trade publications since 1990, and current brand advertising from retail trade publications were searched for information about Australian brands. RESULTS Cigarette manufacturers… CONTINUE READING

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