The Australian cigarette brand as product, person, and symbol.

  title={The Australian cigarette brand as product, person, and symbol.},
  author={Stacy M Carter},
  journal={Tobacco control},
  volume={12 Suppl 3},
OBJECTIVE To examine, for dominant Australian cigarette brands, brand identity (overriding brand vision), brand positioning (brand identity elements communicated to the consumer), brand image (consumers' brand perceptions) and brand equity (financial value). DESIGN Tobacco industry documents, articles from retail trade publications since 1990, and current brand advertising from retail trade publications were searched for information about Australian brands. RESULTS Cigarette manufacturers… CONTINUE READING


Publications citing this paper.
Showing 1-10 of 21 extracted citations

Tobacco branding, plain packaging, pictorial warnings, and symbolic consumption.

Qualitative health research • 2012
View 6 Excerpts
Highly Influenced


Publications referenced by this paper.
Showing 1-10 of 10 references

Similar Papers

Loading similar papers…