The Attentional Drift-Diffusion Model Extends to Simple Purchasing Decisions

  title={The Attentional Drift-Diffusion Model Extends to Simple Purchasing Decisions},
  author={Ian Krajbich and Dingchao Lu and Colin F. Camerer and Antonio Rangel},
  booktitle={Front. Psychology},
How do we make simple purchasing decisions (e.g., whether or not to buy a product at a given price)? Previous work has shown that the attentional drift-diffusion model (aDDM) can provide accurate quantitative descriptions of the psychometric data for binary and trinary value-based choices, and of how the choice process is guided by visual attention. Here we extend the aDDM to the case of purchasing decisions, and test it using an eye-tracking experiment. We find that the model also provides a… CONTINUE READING
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Psychology 3:193. doi: 10.3389/fpsyg.2012.00193 This article was submitted to Frontiers in Cognitive Science, a specialty of Frontiers in Psychology

  • decisions. Front
  • 2012

This is an open-access article distributed under the terms of the Creative Commons Attribution

  • Krajbich, Lu, Camerer, Rangel
  • Non Commercial License,
  • 2012

An eye-tracking study on information processing in risky decisions: evidence for compensatory strategies based on automatic

  • A. Glockner, Herbold, A.-K
  • 2011

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