Corpus ID: 16937469

The Attention Economy: Measuring the Value of Free Digital Services on the Internet

@inproceedings{Brynjolfsson2012TheAE,
  title={The Attention Economy: Measuring the Value of Free Digital Services on the Internet},
  author={Erik Brynjolfsson and JooHee Oh},
  booktitle={ICIS},
  year={2012}
}
Over the past decade, there has been an explosion of digital services on the Internet, from Google and Wikipedia to Facebook and YouTube. However, the value of these innovations is difficult to quantify, because consumers pay nothing to use them. We develop a new framework to measure the value of free services using the insight that even when people do not pay cash, they must still pay “attention,” or time. Using our model, we estimate the increase in consumer surplus created by free internet… Expand
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