The Art of Reframing Political Debates

@article{Ryan2006TheAO,
  title={The Art of Reframing Political Debates},
  author={Charlotte Ryan and William A. Gamson},
  journal={Contexts},
  year={2006},
  volume={5},
  pages={13 - 18}
}
Activists cannot build political power simply by framing their message in ways that resonate with broader cultural values. To succeed, framing strategies must be integrated with broader movement-building efforts. 
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