The Art of PR War

  title={The Art of PR War},
  author={Donald A. Westbrook},
  journal={Studies in Religion/Sciences Religieuses},
  pages={373 - 395}
This article explores the relationship between the Church of Scientology and various forms of media, in particular the Internet. Building on insights in the academic literature, this piece attempts to fill a lacuna by giving more attention to some of Scientology’s own media programs and efforts. With these in mind, the Church of Scientology is a case study in the challenges that a new religion faces in legitimating itself to an increasingly globalized audience in the digital age. On a popular… Expand
3 Citations
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