The Art and Science of Persuasion: Not All Crowdfunding Campaign Videos are The Same

@inproceedings{Dey2017TheAA,
  title={The Art and Science of Persuasion: Not All Crowdfunding Campaign Videos are The Same},
  author={Sanorita Dey and Brittany R. L. Duff and Karrie Karahalios and Wai-Tat Fu},
  booktitle={CSCW},
  year={2017}
}
To successfully raise money using crowdfunding, it is important for a campaign to communicate ideas or products effectively to the potential backers. One of the lesser explored but powerful components of a crowdfunding campaign is the campaign video. To better understand how videos affect campaign outcomes, we analyzed videos from 210 Kickstarter campaigns across three different project categories. In a mixed-methods study, we asked 3150 Amazon Mechanical Turk (MTurk) workers to evaluate the… CONTINUE READING

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