• Economics
  • Published 2008

The Application of the Cross Subsidization Strategy in Tourism ——A View on the Free Opening of the West Lake of Hangzhou

@inproceedings{Fuhua2008TheAO,
  title={The Application of the Cross Subsidization Strategy in Tourism ——A View on the Free Opening of the West Lake of Hangzhou},
  author={Xiang Fu-hua},
  year={2008}
}
The free opening of the West Lake in Hangzhou has promoted the development of the whole tourism. It has not only achieved enormous economic profit but also good social effect. This paper analyzes this measure taken in Hangzhou in the light of the cross subsidization strategy in management, and gives a further elaboration on the mode and meaning of the application of the cross subsidization strategy in tourism, as well as the conditions and risks involved in the process.