The Appeal of Media Violence in a Full‐length Motion Picture: An Experimental Investigation

@article{Sparks2005TheAO,
  title={The Appeal of Media Violence in a Full‐length Motion Picture: An Experimental Investigation},
  author={Glenn G. Sparks and John L. Sherry and G. Derksen Lubsen},
  journal={Communication Reports},
  year={2005},
  volume={18},
  pages={21 - 30}
}
This paper reports the results of an experiment that examined the appeal of violence in a full‐length motion picture. College students (N = 134) were randomly assigned to view one of two different versions of The Fugitive. One version was the original theatrical release and the other version was identical except for the fact that nearly all of the scenes of violence were deleted. Deleting the violence did not affect enjoyment or perceptions of the quality of the movie. The popular assumption… 
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23 Citations
Background Citations
8
Methods Citations
1
Results Citations
2

23 Citations

The Role of Dominance in the Appeal of Violent Media Depictions
Research related to violent media has overwhelmingly focused on the consequences of exposure, typically with a view to informing its regulation. Such media is extremely popular, yet little research…
ASSOCIATION FOR CONSUMER RESEARCH
Most work on violence in media has focused on the negative effects of exposure. Yet little research has examined why violent content should be appealing. The current work investigates the idea that…
A Meta-Analytical Review of Selective Exposure to and the Enjoyment of Media Violence
A primary argument for the widespread production of media violence is that audiences want to watch violent content. This assumption is examined in this meta-analytic review of existing research on…
The relationship between selective exposure and the enjoyment of television violence.
TLDR
The need to move beyond explaining the appeal of violence in terms of increased enjoyment and instead further explore other motivations that could be driving selective exposure to violent content is suggested.
Liking Violence and Action: An Examination of Gender Differences in Children's Processing of Animated Content
It is widely assumed that children like violence in cartoons, but this assumption has not been supported in existing studies that show nonviolent programs are liked just as much or more than violent…
The role of graphic and sanitized violence in the enjoyment of television dramas
Thisexperimentexplorestherelationshipbetweentelevisionviolenceandviewerenjoyment. Over 400 participants were randomly assigned to one of 15 conditions that were created by editing five TV programs…
Sexual and Violent Imagery in Movie Previews: Effects on Viewers' Perceptions and Anticipated Enjoyment
Two experiments were conducted to explore the contributions of sexual and violent images contained in movie previews on viewers' anticipated perceptions and enjoyment of previewed films. In neither…
From the “reel” world to the “real” world: subjective experiences of violent fictional entertainment
ABSTRACT Fictional violence holds strong appeal for a wide audience. Given this appeal and the public’s concern about it, researchers have extensively investigated whether there is a direct effect of…
Is violence used to promote Mixed Martial Arts
This study examines how Mixed Martial Arts (MMA) events are marketed in order to understand the role of violence in promoting events. Researchers examined 134 pieces of promotional artwork and 57…
Effects of Gender and Age on U.S. Adults' Interest in Cinematic Serial Murder
Abstract Serial murder and other acts of extreme violence are popular themes in U.S. news and entertainment media, yet few empirical studies have attempted to explain what draws consumers to these ...
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