• Corpus ID: 156614131

The Antitrust Economics of Multi-Sided Platform Markets

  title={The Antitrust Economics of Multi-Sided Platform Markets},
  author={David S. Evans},
  journal={Yale Journal on Regulation},
  • David S. Evans
  • Published 2003
  • Business, Economics
  • Yale Journal on Regulation
Multi-sided platforms coordinate the demands of distinct groups of customers who need each other in some way. Dating clubs, for example, enable men and women to meet each other; magazines provide a way for advertisers to find an audience, and computer operating system vendors provide software that applications users and applications developers can use together. When devising pricing and investment strategies, multi-sided platforms must account for interactions among the demands of multiple… 

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See Fisher Testimony, supra note 150
    See Rochet & Tirole, Platform, supra note 14, at 31; see also Parker & Van Aistyne, supra note 14
      Cooperation, supra note 14
        For instance, the five-percent test was used to establish the relevant market in Eastman Kodak Co. v. Image Technical Services
        • Image Technical Serv
        The author was consultant to Visa International on this matter and co-authored a submission to the RBA
        • 2002
        United States v. Microsoft Corp.,65 F. Supp. 2d I (D.D.C. 1999)
          See Rochet & Tirole, Platform, supra note 14