The Animosity Model of Foreign Product Purchase

  title={The Animosity Model of Foreign Product Purchase},
  author={Shin and Mincheol},
  • Shin, Mincheol
  • Published 2001
Recently, Klein, Ettenson and Morris showed that the country of origin and animosity toward a (previously or current) ‘enemy’ nation affect purchase behavior of foreign products independent of each other. To assess the generalizability of this model, an empirical test of this model was done in the context of Korea. The findings show (1) that animosity is negatively associated with willingness to buy while country of origin (i.e. favourable product quality judgements) is positively associated… CONTINUE READING
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