The Ancient History of Advertising: Insights and Implications for Practitioners

  title={The Ancient History of Advertising: Insights and Implications for Practitioners},
  author={Fred Beard},
  journal={Journal of Advertising Research},
  pages={239 - 244}
  • Fred Beard
  • Published 1 September 2017
  • History
  • Journal of Advertising Research
Many historians date the dawn of modern advertising and branding to the beginning of the 20th century, and they tend to fixate on the philosophies and practices of the period's American pioneers, such as Albert Lasker, Claude Hopkins, George Rowell, Francis Wayland Ayer, Harley Procter, James L. 

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