The American Model of the Multinational Firm and the “ New ” Multinationals From Emerging Economies by

  title={The American Model of the Multinational Firm and the “ New ” Multinationals From Emerging Economies by},
  author={Mauro F. Guill{\'e}n},
Executive Overview The traditional American model of multinational enterprise (MNE), characterized by foreign direct investment (FDI) aimed at exploiting firm-specific capabilities developed at home and a gradual countryby-country approach of internationalization, dominated the global economy during much of the postWorld War II period. In the last two decades, however, new MNEs from emerging, upper-middle-income, or oil-rich countries have followed completely different patterns of international… CONTINUE READING
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