The Aha! Moment

  title={The Aha! Moment},
  author={J. Kounios and M. Beeman},
  journal={Current Directions in Psychological Science},
  pages={210 - 216}
  • J. Kounios, M. Beeman
  • Published 2009
  • Psychology
  • Current Directions in Psychological Science
  • A sudden comprehension that solves a problem, reinterprets a situation, explains a joke, or resolves an ambiguous percept is called an insight (i.e., the “Aha! moment”). Psychologists have studied insight using behavioral methods for nearly a century. Recently, the tools of cognitive neuroscience have been applied to this phenomenon. A series of studies have used electroencephalography (EEG) and functional magnetic resonance imaging (fMRI) to study the neural correlates of the “Aha! moment” and… CONTINUE READING
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