The Agony of Ambivalence and Ways to Resolve It: Introducing the MAID Model

  title={The Agony of Ambivalence and Ways to Resolve It: Introducing the MAID Model},
  author={Frenk van Harreveld and Joop van der Pligt and Yael N. de Liver},
  journal={Personality and Social Psychology Review},
  pages={45 - 61}
People are generally averse toward conflict between beliefs and/or feelings underlying their attitudes—that is, attitudinal ambivalence. This review integrates literature on attitudinal ambivalence with theories on decision making and coping strategies to gain a better understanding of when and how people deal with feelings of ambivalence. First it shows that ambivalence is experienced as being particularly unpleasant when the ambivalent attitude holder is confronted with the necessity to make… 

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