The Agenda-Setting Impact of Major Presidential TV Addresses

@article{Peake2008TheAI,
  title={The Agenda-Setting Impact of Major Presidential TV Addresses},
  author={Jeffrey S. Peake and Matthew Eshbaugh-Soha},
  journal={Political Communication},
  year={2008},
  volume={25},
  pages={113 - 137}
}
The ability to set the national agenda is an important power of the modern presidency. Policy-specific, nationally televised speeches provide presidents with the best rhetorical opportunity to set the national agenda; however, research on presidential agenda setting has not systematically explored their effects. Although the conventional understanding of presidential agenda setting suggests that presidents should be able to focus media attention through televised addresses, research paints a… 
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