The African Americanization of menthol cigarette use in the United States.

  title={The African Americanization of menthol cigarette use in the United States.},
  author={Phillip S. Gardiner},
  journal={Nicotine \& tobacco research : official journal of the Society for Research on Nicotine and Tobacco},
  volume={6 Suppl 1},
  • P. Gardiner
  • Published 1 February 2004
  • History
  • Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco
Today, over 70% of African American smokers prefer menthol cigarettes, compared with 30% of White smokers. This unique social phenomenon was principally occasioned by the tobacco industry's masterful manipulation of the burgeoning Black, urban, segregated, consumer market in the 1960s. Through the use of television and other advertising media, coupled with culturally tailored images and messages, the tobacco industry "African Americanized" menthol cigarettes. The tobacco industry successfully… 

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