The Affective Underpinnings of Hostile Media Perceptions

  title={The Affective Underpinnings of Hostile Media Perceptions},
  author={J{\"o}rg Matthes},
  journal={Communication Research},
  pages={360 - 387}
  • Jörg Matthes
  • Published 1 June 2013
  • Business, Psychology
  • Communication Research
The hostile media effect (HME) refers to a process by which highly involved audiences tend to perceive media coverage as biased against their own views. In this process, issue involvement is usually treated as a cognitive construct, that is, as the extent to which the attitudinal issue under consideration is of personal importance. Although Vallone, Ross, and Lepper raised the issue of affective involvement in their seminal study, hardly any research has tried to disentangle the effects of… 

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