• Corpus ID: 17278879

The Affect of Versioned Packaging on Various Demographics

  title={The Affect of Versioned Packaging on Various Demographics},
  author={Howard E. Vogl},
This study challenged the concept of a single best package design for food products. Research found that typography played a crucial role in the consumer’s perception of the quality and the value of a product. It was also found that, based on the consumer’s purchasing intention, the use of type or graphics on a package could have either a positive or a negative affect on consumer perception of product value and quality. In addition, this study pointed out that these variables require careful… 


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