The Adoption of Mobile Commerce Service among Employed Mobile Phone Users in Bangladesh: Self-efficacy as a Moderator

  title={The Adoption of Mobile Commerce Service among Employed Mobile Phone Users in Bangladesh: Self-efficacy as a Moderator},
  author={Md. Aminul Islam and Mohammad Aktaruzzaman Khan and Thurasamy Ramayah and Muhammad Muazzem Hossain},
  journal={International Business Research},
Mobile commerce or better known as M-commerce is a fairly new phenomenon in the wake of the second technology wave from the famous E-commerce (electronic commerce) in the 21 st century. As the Internet started to proliferate in many parts of the world, the mobile phone penetration in terms of voice communication started to grow rapidly. This simultaneous rapid growth has caused a new phenomenon of convergence of Internet computing and mobile communication where M-commerce has its root. M… 

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