Corpus ID: 4604243

The Adoption and Use of Mobile Application-Based Reward Systems: Implications for Offline Purchase and Mobile Commerce

@inproceedings{Son2016TheAA,
  title={The Adoption and Use of Mobile Application-Based Reward Systems: Implications for Offline Purchase and Mobile Commerce},
  author={YoonSeock Son and Wonseok Oh and S. Han and S. Park},
  booktitle={ICIS},
  year={2016}
}

YoonSeock Son, Wonseok Oh, +1 author S. Park

Published in ICIS 2016

Business, Computer Science

Customer reward systems have rapidly shifted from plastic cards schemes to mobile application-based initiatives, yet our understanding of the economic value of mobile reward systems has not kept pace with this development. Using an individual-level transaction and reward redemption dataset from a large multi-brand, offline food-andbeverage merchandiser, we examine the effects of reward app adoption on customers’ offline purchase patterns and reward redemption behaviors by using a difference… CONTINUE READING

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