• Corpus ID: 145588762

The 2008 U.S. Presidential Election and New Digital Technologies: Political Campaigns as Social Movements and the Significance of Collective Identity

@article{Takaragawa2012The2U,
  title={The 2008 U.S. Presidential Election and New Digital Technologies: Political Campaigns as Social Movements and the Significance of Collective Identity},
  author={Stephanie Takaragawa and Victoria Carty},
  journal={Tamara: The Journal of Critical Organization Inquiry},
  year={2012},
  volume={10},
  pages={73}
}
Political Campaigns Social Media Collective Behavior The growing role of the Internet social networking sites (SNS) has served as a flash point for debate about the democratization of information, particularly in light of their perceived roles in the 2008 presidential election. This horizontal sharing of information undoubtedly facilitated the revival of the youth vote and volunteerism in many ways mimicking traditional grassroots approaches. While the role of the Internet SNS in mobilization… 

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