The 2008 Presidential Campaign: Political Cynicism in the Age of Facebook, MySpace, and YouTube

@article{Hanson2010The2P,
  title={The 2008 Presidential Campaign: Political Cynicism in the Age of Facebook, MySpace, and YouTube},
  author={Gary Hanson and Paul M. Haridakis and Audrey Wagstaff Cunningham and Rekha Sharma and James D. Ponder},
  journal={Mass Communication and Society},
  year={2010},
  volume={13},
  pages={584 - 607}
}
Considerable research over the years has been devoted to ascertaining the impact of media use on political cynicism. The impact of the Internet has been difficult to assess because it is not a single monolithic medium. For example, the 2008 presidential campaign was the first presidential campaign in which popular social networking sites such as Facebook, MySpace, and YouTube were widely available to voters. Therefore, the campaign offered the first opportunity to explore the influence of these… 
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