The 2008 Beijing Olympics opening ceremony: visual insights into China's soft power

  title={The 2008 Beijing Olympics opening ceremony: visual insights into China's soft power},
  author={Chwen Chwen Chen and Cinzia Colapinto and Qing Luo},
  journal={Visual Studies},
  pages={188 - 195}
As sports media events, and especially Olympic Games, can be considered a public relations instrument, the 2008 Beijing Olympics allowed China to showcase its rapid economic development to the rest of the world and win respect and favour internationally. This paper explores how China used the Olympic Games as a soft power and international communication strategy by analysing particular moments and images of the 2008 opening ceremony. The ritual of the opening ceremony represents a concentration… 
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